My name is Reda. I was born and raised in Italy, and I hold both Italian and Moroccan citizenship, inside a double identity: the Arab-Islamic one and the amazighone, the Berber one. Amazigh is the word Berbers use for themselves, and it means exactly that: free man.
Berbers are the natives of North Africa, and one of the oldest civilisations still living: they were here before the Phoenicians, the Romans and the Arabs, and they are still here — with their language, their alphabet and their customs.
The Berber side comes from my maternal grandmother, born in Taroudant, one of the oldest Amazigh areas in Morocco. From her, and from everything passed down to me by word of mouth across the generations, I carry values you won't find in books: hospitality as a duty, respect for the land, a sense of community.
Desert, sea and mountains have always been Amazigh land: they are the very places I take you to. And it is also why you won't find a package to buy here — a journey between free people is decided together, not bought ready-made.
When I take you around, I don't just show you places. I tell you, in my own way, where I come from.
Desert, ocean, mountains and canyons, imperial cities, Mediterranean. You look through the destinations at your own pace and tell me which ones call you: you don't start from a programme someone else wrote.
DesertMerzouga
Imperial citiesMarrakech, Fez, Meknes, Rabat
MountainsCanyons, forests and valleys
MediterraneanThe north of Morocco
Atlantic CoastFrom Safi to Agadir
Once you've chosen what you like most, I put the stops in order for you, with real distances and travel times, over the days you actually have. What comes out is a route built around you, which we then travel together.
From there on it's on me: car hire, transfers, timings, booking the experiences along the way.
A traditional house in the medina: closed towards the street and open onto an inner patio, with all the rooms facing the courtyard — often with a fountain or a plunge pool and a few trees. Outside the noise of the lanes, inside the silence.
On Booking or Airbnb you look at the photos and decide where you feel like sleeping, entirely up to you. As for the booking, if you want, I'll take care of it: I have Genius Level 3 and direct contacts with the properties, so I often land better prices than the ones on display.
With a group of guests we stayed at the Riad Berbère Duchesse, in the heart of the Marrakech medina: a plunge pool in the patio, rooms cared for down to the detail and breakfast served under the orange tree.
You'll find it on Booking and you can book it yourself, but I have a direct line to the property: I call, the platform's commission disappears, and that margin stays in your trip.
Indicative prices taken in September: they change with the season and availability, but the gap stays.
On Airbnb you'll also find apartments: more space, a kitchen, and often the traditional Moroccan lounge — low sofas along the walls and inlaid tables. Handy for families or groups who want room to spread out. This one we took in Marrakech.
You land and I'm there. From that moment we travel the itinerary you chose together, with me driving and translating wherever it's needed.
You can use Booking and Airbnb as a shop window: they're there to let you see the properties and pick the one you like, without any obligation to book through them.
With my Genius Level 3 I already reach some of the lowest rates on the market, and on top of that I have direct contacts with several properties. In Morocco almost everything goes through negotiation: starting from that price, and bargaining in person, usually means spending less.
There's only one first step: choosing the destinations.
